Ethiopian Tourism Organization at Rototom
Ethiopian Tourism Organization (ETO) has promoted Ethiopia and Ethiopia’s tourism attractions on the 24th Rototom Sunsplash, European Reggae Festival in Benicàssim, Spain.
The festival provided an important opportunity of promoting Ethiopia among the reggae community and other attendants of the festival through press releases, social forums, interviews and seminars which were attended by significant number of the event participants.
Seven Ethiopian artists, who are the Reggae Music Ambassadors under the Ethinopia project, have also performed twice on the Lion stage, which is believed to have the chance of introducing Ethiopian Music to the rest of the word.